Max Mara is an Italian fashion house famous all over the world, founded in 1951 by Achille Maramotti in the Reggio Emilia region. The brand originally aimed to integrate American production processes within European cultural and traditional ones and, thanks to this innovation, it expanded very rapidly, immediately gaining great fame. Coats, jackets and down jackets are now iconic garments, highly admired on international catwalks and a source of inspiration for the most well-known designers. Top-quality fabrics are skilfully and carefully crafted, in order to guarantee unique products.